Kids Helping Kids, Little Activists doing BIG Things
Coins for Change
The Coins for Change campaign in December 2007 empowered the children who play Club Penguin to effect real change in the world.
More than 2.5 million children donated in excess of 2 billion virtual coins they earned playing games on Club Penguin to support the environment, children's health or children in developing countries. Through their virtual donations, the kids directed how much of a $1 million cash donation went to three charitable organizations chosen to represent those areas.